PR Manager (Contract)
About CraftStrom
CraftStrom is redefining residential clean energy. We are on a quest to deliver $1/watt solar that can be plugged directly into a house. We design and manufacture affordable, DIY plug-and-play solar and home battery systems—no permits, installers, or utility approvals required. One plug at a time, we’re democratizing energy independence for renters, homeowners, and small businesses alike. We believe DIY solar has the capacity to reinvent the expensive residential solar category.
Position Overview
The Public Relations Manager will be responsible for developing and executing public relations strategies that amplify CraftStrom’s brand, promote our clean energy solutions, and position the company as a product & thought leader in the renewable energy space. This role requires strong media relationships, exceptional storytelling skills, and the ability to drive integrated communications campaigns across traditional and digital platforms.
Key Responsibilities
Develop and implement a strategic PR roadmap aligned with CraftStrom’s business goals and brand voice.
Cultivate relationships with key media outlets, journalists, influencers, and industry partners to secure high-impact coverage.
Draft compelling press releases, op-eds, bylined articles, media pitches, and executive communications.
Manage media outreach for product launches, partnerships, events, and company milestones.
Serve as a media liaison during interviews, press briefings, and public appearances.
Collaborate with internal teams (marketing, sales, product) to ensure consistent messaging and brand representation.
Monitor media coverage, analyze PR metrics, and report on performance and opportunities.
Manage PR agencies or contractors as needed to support global campaigns.
Qualifications
5+ years of experience in public relations, communications, or journalism—preferably in the tech, clean energy, consumer products, or sustainability sectors.
Proven track record of securing national, regional, and trade media placements.
Exceptional writing, editing, and verbal communication skills.
Strong strategic thinking with a proactive, results-driven mindset.
Experience managing crisis communications and high-stakes messaging.
Ability to work independently and collaboratively in a fast-paced, mission-driven environment.
Why CraftStrom
Shape a category-defining product that expands who can access clean energy
High ownership, high impact role — your work directly drives company growth
A mission-driven team committed to affordability, accessibility, and innovation
Apply here.
Source: Climatebase
