Growth Marketing Lead (Contract)
About Sage Haus
Sage Haus is rebuilding the village—helping families thrive while empowering exceptional household professionals to build sustainable, meaningful careers. We are not a traditional caregiving agency. We operate as a modern, supply-first talent marketplace, with a deep focus on quality, trust, and operational excellence in the home.
The Opportunity
We're hiring a Growth Marketing Lead to build and run our growth engine—starting with supply (House Managers + Family Assistants), and expanding to full-funnel growth across both supply and demand as we scale.
This is a hands-on builder role for someone who is technical, data-savvy, and relentlessly execution-oriented. You will design the funnels, build the dashboards, test channels, ship automations, and optimize conversion—without waiting on a team to do it for you.
In the first phase, your north star is clear: ensure we consistently have high-quality, placement-ready candidate pools in the exact markets where families are about to hire—ahead of kickoff, not reactively. Over time, you'll flex into demand-side growth (families) as needed to keep the marketplace balanced.
Critically, you'll own the entire candidate experience—from first touchpoint through placement and beyond. We're not just sourcing applicants; we're attracting top-tier household professionals and nurturing relationships with exceptional talent who see Sage Haus as a true career partner. Your job is to ensure every interaction reinforces that we offer something fundamentally different: professional development, resources, ongoing support, and a community that values their expertise.
This is a contract-to-start role (6 months) with a clear path to joining our leadership team as the function and team expand.
What You'll Build & Own
1) Marketplace Growth Intelligence (Supply + Demand)
Build and maintain dashboards + reporting that monitor marketplace health in real-time
Create simple forecasting models to inform resource planning and allocation
Define what "healthy" looks like by market and create early-warning signals when supply is getting thin
2) End-to-End Candidate Experience
You own the complete candidate user journey—every touchpoint, resource, and interaction that shapes how top-tier household professionals experience Sage Haus.
Design and deliver a differentiated candidate experience that positions us as a premium career platform, not just another placement agency.
Build and curate a candidate resource library: templates, guides, professional development materials, community access, and ongoing education.
Own the journey across all stages: pre-placement, during and post-placement.
Ensure candidates feel valued, supported, and invested in throughout their entire relationship with Sage Haus.
3) End-to-End Acquisition Funnels
You own funnel performance end-to-end—strategy and execution.
Build supply-first funnels from scratch, leveraging the company’s current tech stack and recommending new solutions.
Optimize each stage of the candidate funnel - from sourcing to retention - using data.
Identify drop-off points + quality signals and run rapid experiments to improve conversion and readiness.
Ensure every stage reinforces our commitment to professional excellence and candidate success.
4) Channel Testing + Performance Marketing (Supply-First, Then Demand)
Test and validate channels to acquire high-quality candidates (and later, families) efficiently, including paid social, paid search, partnerships, word of mouth, job boards and local market activation.
Own channel measurement: CAC/CPQL (cost per qualified lead), quality, velocity, and downstream placement outcomes.
Move fast: launch tests, learn, iterate, double down on what works.
Develop target messaging that attracts top-tier talent who value professional growth and long-term career sustainability.
5) Lifecycle Marketing + Nurture
Own nurture from first touch to "Qualified, Vetted Candidate (QVC)" status—and beyond.
Build and optimize the user journey through email, SMS, educational content and ongoing engagement opportunities.
Position Sage Haus as a career platform and partner, not another agency.
Partner with Client Success + Ops to refine qualification criteria based on real placement outcomes.
6) Automation + Marketing Ops
Automate everything possible to keep growth scalable, including ATS workflows, candidate pipeline movement, data hygiene and attribution, resource and training delivery.
Use tools like Make/Zapier + AI to reduce manual work and increase speed.
7) Supply Readiness + QVC Pool Ownership (By Market)
Own the growth and health of QVC pools in priority markets.
Proactively warm markets based on kickoff pipeline and expansion plans.
Ensure pools are not just large—but high-quality, engaged, and placement-ready.
Cultivate relationships with candidates so they're excited and prepared when match opportunities arise.
8) Cross-Functional Execution
Work tightly with Head of Marketing, VP of Ops and Social Media Manager to inform and execute growth strategies.
Translate insights into action quickly—this role lives at the intersection of growth + ops.
9) Path to Career Growth
As you prove what works, you'll help hire and train growth support roles
Document playbooks and build repeatable systems so growth scales beyond you.
Who You Are
A do-er: you build, ship, test, and iterate—fast.
Data-savvy: you can create dashboards and simple models without a data team.
Technical + scrappy: you can implement automations and connect systems.
Experiment-driven: you kill what doesn't work and scale what does.
Relationship-oriented: you understand that top talent requires thoughtful nurture, not just transactional recruiting.
You're energized by early-stage ambiguity and taking real ownership.
You care deeply about creating exceptional experiences that differentiate us in the market.
Ideal Background
5–10 years in growth marketing, marketplace growth, marketing ops, and/or performance marketing
Proven track record building acquisition funnels from scratch and improving conversion
Strong analytics instincts and experience with experimentation
Comfortable owning both supply and demand in a marketplace (supply-first to start)
Familiarity (or high level of comfort) with tools like Flodesk, Make/Zapier, Breezy (ATS), Notion, ShowIt
Bonus: experience in talent marketplaces, recruiting, education platforms, or communities where relationship quality matters as much as conversion
Compensation & Structure
Contract to start: 6-month initial engagement, 30–40 hours/week
Target comp (40 hrs/week equivalent): $100,000 - $115,000K annualized, inclusive of base + performance bonus potential (prorated for part-time).
Conversion to full-time is expected for strong performers and will come with expanded scope, leadership responsibilities, and clear growth path.
Apply here.
